This last Thursday some friends and I (part of a newly formed student organization called C.A.R.E: Children's Aid & Relief Enterprise) ran a benefit concert, raising money for UNICEF's tsunami relief fund. It was a fantastic concert, really the best one of the year. We brought together the top campus singing and dance groups, in addition to some less-known individuals (who were very talented). However, in the end what resulted is that there were fewer people in the audience than performers! Of course, some of this may have to do with bad publicity. However, I myself advertised at the International House (a big dorm in Berkeley with >500 residents from all around the world) for over a week before the concert. I posted flyers, I handed out notices, I told people about it repeatedly. Not one person from the I-House came to see the performance (although 3 persons donated money)! What's up with that? Sure, some of the people felt that their studying was more important. Sure, some people had prior committments. But, overall, what it boils down to is that this kind of effort ranks low on people's priority list. We were asking for $5 to $7 for an amazing perfomance (I was so thrilled with it that I gave $25), with a superb speaker who had just come back from Sri Lanka, and all the money was going to help children. Shouldn't people be falling all over themselves to come to such events??